Robin Healthcare

Robin Healthcare used AI on a sleek HW device to provide high quality patient notes for physicians.

Before:

• Robin’s sales team was attending Orthopedic conferences, closing deals and developing a reputation and interest around AI in 2022 (before AI had it’s big impact). The “scribe” industry was busy with competition and bidding costs were high.

Changes Made:

• Many platforms were tested in small segments and measured for qualified lead generation. Standard go-to methods were failing due to high cost (Industry Terms on SEM, LinkedIn Ads).

• Strategy shifted to buying ads directly in physician journals, sending e-blasts through conference organizers, buying physician contact lists, niche terms in SEM & creative direct mail. We sent Robin Healthcare’s device directly to physicians with a note on the product and contact details.

• After A/B testing, language was updated to focus around tech & AI.

Results:

• Physician journals & conference e-blasts created immediate leads and dropped conversion cost to $70 per qualified lead.

• Sending the HW device through direct mail ads led to 75% of the list requesting a meeting.

• Instead of targeting through “Scribe Service” on SEM, physician pain points (IE: “Automate Insurance Coding”) were targeting leading to helpful blog posts. This brought 5+ weekly leads.