SafKan Health

SafKan Health created the OtoSet Ear Cleaning System. A B2B/B2C headset that treats earwax impaction.

Before:

• The business was strictly B2B-focussed and a sales team generated most sales through audiology conferences. Product sales were limited and SafKan had little brand awareness.

Changes Made:

• After working with sales, leads were generated through conference sponsorships, Reddit, Google Ads, LinkedIn, and Meta Ads.

• To meet sales goals, I recommended shifting focus to consumers. Since FDA Clearance was lacking for individual sales, we developed a marketing plan to target businesses and indirectly reach consumers:

  • Businesses would subscribe to offer ear cleanings, with SafKan Health arranging patient appointments.

• Consumer ads were launched across influencers & social media platforms. A scheduling system was implemented using JotForm, HubSpot, SMS, with Zapier integrations.

Results:

• Ads that featured ear cleaning drove a viral response that resulted in hundreds of patients attending at each location’s events at $6 per-attendee.

• Over 18k individuals signed up for a waiting list to purchase a B2C version once available.

• Influencers made the product go viral many times causing the company to see upwards of 50k visits per-day.

• Attendee results & virality were used to sell more business subscriptions, which are still growing today while a consumer version is being developed.