WellnessMart

WellnessMart offers pre-employment testing in clinics across the US with over 50 locations.

Before:

• The business concentrated on buying keywords via Google Ads and tracking conversions through the page load of a scheduling form, but did not track completed appointments.

• Campaigns were categorized with a single budget allocated across multiple locations, directing users straight to the homepage.

Changes Made:

• A custom booking pixel was coded into Google Ads/Analytics. Completed appointments were made the prioritized conversion.

• Campaigns were restructured to include separate budgets and campaigns for each location. Ad groups were organized by services (e.g., Physicals, TB Testing). Ads were optimized to link directly to local clinic pages, improving user navigation and experience.

Results:

• In just one month, appointments increased by 35%, steadily rising each month. Over the course of 6-months, this growth reached 87% compared to pre-adjustment levels.

• The business saw a 37% increase in website traffic and conversion rates lift from 25% to 36%, due to A/B testing & a website refresh.

• With the improved conversion rate, spends were trimmed by 15%, significantly boosting profitability.